Understanding Microplastics in Everyday Products
Wet wipes are often seen as simple hygiene essentials. However, many conventional wipes are made using synthetic fibres such as polyester or polypropylene, both plastic-based materials.
While these fibres are engineered for softness and strength, they do not readily biodegrade after disposal. Over time, they can fragment into tiny plastic particles, commonly referred to as microplastics, which may persist in the environment for long periods.
Research from global organisations has highlighted the widespread presence of microplastics across water, soil, and everyday ecosystems. As awareness grows, material choice in frequently used products is becoming an increasingly important consideration.
For items used daily and disposed of in large quantities such as wipes, these small differences add up.
Why Bamboo Represents a Different Approach
Bamboo offers a materially distinct alternative.
As a plant-based cellulose fibre, bamboo is biodegradable and free from synthetic plastics. It provides the softness and durability required for non-woven wipes, without the long-term environmental persistence associated with plastic-based fibres.
Textile and environmental research also recognise bamboo for its sustainability and suitability for skin-contact applications, combining performance with a lower environmental footprint.
Beyond function, bamboo is a rapidly renewable resource, regenerating naturally with fewer agricultural inputs.
A Material-Led Standard for Baby Care
When products are used every day especially on babies, material choice becomes more than a detail.
By selecting biodegradable, plastic-free fibres, brands can reduce environmental impact while delivering gentle, reliable performance families can trust.
At Purever, we believe thoughtful materials are the foundation of responsible care.
